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Hi, I'm Cliff. I specialize in turning complex, physical retail experiences into intuitive digital products that scale.

For the past 7 years I've been a product designer at Sentier, embedded as the in-house design team for one of the largest grocery retailers in Texas, designing across their premium and value store brands. I own their customer-facing shopping experience, and much of my work focuses on bringing the physical store experience online. More recently I've moved into their internal tools for partners as well, so I now shape both sides of the experience, what customers use and what the teams behind them rely on.

Cliff Hwang

Toolkit

Outside of work

Outside of work, I'm usually bouldering, still chasing a V7. I love the problem solving in it, reading a route and working out how to move through it. I've also gotten into 3D printing, making small things that improve everyday life, because as much as I enjoy designing for digital, there's something satisfying about creating with real objects too. And I'm still out on the disc golf course now and then, hunting my first ace.